PCD 2011
09 Jun 2015, Posted by in Trade Show CI news
Abstract:
The last congress Perfume, Cosmetics and Design (PCD) was held in a very subdued at the Cité des Science et de l’Industrie in Paris on 8 and 9 February. For this seventh edition under the banner of innovation and sustainable development, the organizers had predicted a first morning as a workshop so as to promote exchanges among participants. Two other sessions, one devoted to perfume packaging and other packaging products to care and makeup products were then held and the ceremony came PCD Awards close the congress. Eco-design is a dimension that is finding its place in luxury goods with the provision by some actors of the packaging solutions that are both aesthetic in line with the brand image, and both more environmentally friendly. In marketing terms, it is clear that by offering packages to both eco-design and quality, brands enhance their image among consumers that they are able to meet their expectations for sustainable development while continuing to provide them with premium products…
The last congress Perfume, Cosmetics and Design (PCD) was held in a very subdued at the Cité des Science et de l’Industrie in Paris on 8 and 9 February. For this seventh edition under the banner of innovation and sustainable development, the organizers had predicted a first morning as a workshop so as to promote exchanges among participants. Two other sessions, one devoted to perfume packaging and other packaging products to care and makeup products were then held and the ceremony came PCD Awards close the congress. Eco-design is a dimension that is finding its place in luxury goods with the provision by some actors of the packaging solutions that are both aesthetic in line with the brand image, and both more environmentally friendly. In marketing terms, it is clear that by offering packages to both eco-design and quality, brands enhance their image among consumers that they are able to meet their expectations for sustainable development while continuing to provide them with premium products…
Tags : Luxury, perfume, cosmetic, care, make-up, packaging, bottle, glass, plastic, polymer, polyethylene, polypropylene, cap, airless, jar, closure, tube, dispensing, cardboard, paper, sample, mascara, eco-design, sustainable development, environment, recycling, innovation
Language: French – 41 pages • Summary PCD 2011
